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Websites for the Non-Expert
If you're reading this, you're probably in one of the following categories: you don't have a website or your website is starting to show its age.
I don't have a website!
For some people, getting a website together is like eating brussel sprouts: you know it's good for you, but you never feel like doing it. Merkel Marketing will try to make it as painless as possible, but, like anything else worthwhile, it will require some work on your part. We have a website development process to help guide you and let you know what to expect. Basically, you'll provide the content you want on the site (logos, photos, text, videos, etc.), although we are often able to help with additional stock photos and copy writing.
The bottom line is that you need to bite the bullet and put up a website. Any business without a website is giving up a large competitive advantage and losing customers to businesses that do have a website. Read more about the importance of websites»
My website is old and tired!
Many businesses have a website, but they realize it's not a good as it could be. These cases usually boil down to maintenance issues that don't change the look of the site or a redesign that includes a new site-wide design.
Website Maintenance - Sometimes you only need to update content like employee bios, office addresses or new products or projects. The good news is that Merkel Marketing can often take care of this sort of problem quite quickly, even if we didn't originally design your site. We provide site maintenance in fifteen minute increments based on a $60/hour rate. As an example, we recently helped a home builder add a half-dozen new designs to their website, add user tracking code and fix a bunch of annoying errors in under 2.5 hours.
Website Redesign - Maybe it's time for a complete site renovation with a new look, a new layout and a new interface? Web technology and style have come a long way in the past three to five years and older websites tend to look stale or even stop working properly if they're not refreshed every now and then. In fact, the majority of Merkel Marketing's clients fall into the category of website renovations. Naturally, a website redesign is a little more time-consuming and therefore more costly, but in our opinion well worth the effort. Plus, we generally are able to re-use most of your existing content: with just a little bit of fresh text and a few SEO tweaks you can have a sparkling new website that will knock their socks off.